DimePiece was created in Spring 2007 by brand co-founders and designers Ashley Jones and Laura Fama, with the intention to carve a niche in the fashion universe and create garments that express and embody female empowerment. A Dimepiece is a woman who is unique onto herself and doesn’t place herself into any categories. She’s self-governing, opinionated and doesn’t rely on her appearance for sole-recognition. She is a positive representation of today’s young female and is essentially the perfect ten… all around.” Each season’s line is expressed by modern pop art-themed prints and t-shirts with the cheekiest and most feminist of phrases, along with hoodies, sweatshirts, leggings, dresses and tanks.